Pharmaceutical companies spend millions building innovative products and sales strategies. But there's one critical area still stuck in the past: how sales reps are hired.
Despite the fast-paced nature of the industry, sales hiring processes at most pharma companies are still slow, subjective, and unscalable—leading to mis-hires, lost revenue, and constant turnover.
The Stakes Are High in Pharma Sales
Each territory can be worth €500K–€1M+ annually. A single mis-hire can cost over €120K. And turnover exceeds 30% in many markets.
Resumes and Interviews Aren't Enough
Most companies rely on resumes, interviews, and maybe a case exercise. But this process prioritizes polish over performance and fails to reflect real-world ability.
Would you hire a Formula 1 driver based on how well they explain racing on Zoom?
Mis-Hires Are Expensive
• €18K training & onboarding
• €80K+ lost sales
• Manager/HR time
• Re-recruiting costs
Total cost per bad hire: €120K–€160K.
Traditional Hiring Doesn't Scale
Scheduling multiple interviews and live role-plays is time-consuming and inconsistent. Many decisions still rely on gut feel.
The Fix: Simulate the Sale
Platforms like Raora simulate real sales calls with an AI buyer. You get structured data: score, transcript, and behavioral insights—before you hire.
The Outcome
• 80% faster screening
• 2–3 weeks reduced time-to-fill
• Fewer mis-hires
• Better rep performance
Sales hiring in pharma is overdue for change. Simulated roleplay assessments bring objectivity, speed, and accuracy to one of your most critical decisions.
